Media

The Principles & Purpose of the Media Curriculum

Accrington Academy students will study a range of media forms in terms of a theoretical framework which consists of media language, representation, media industries and audiences. 

The following forms are studied through applying all areas of the framework: newspapers, television, music video and online, social and participatory media. Advertising and marketing, film, video games, radio and magazines are studied in relation to selected areas of the framework. Areas of the framework are studied in the following way across the three components: 

Exploring the Media   |   Understanding Media Forms and Products   |   Creating Media Products

What are we aiming to achieve in the Media Department? 

The media play a central role in contemporary society and culture. They shape our perceptions of the world through the representations, viewpoints and messages they offer. The media have real relevance and importance in our lives today, providing us with ways to communicate with forms of cultural expression and the ability to participate in key aspects of society. The economic importance of the media is also unquestionable. The media industries employ large numbers of people worldwide and operate as commercial industries on a global scale. The global nature of the contemporary media, coupled with ongoing technological developments and more opportunities to interact with the media suggest that their centrality in contemporary life can only increase. 

What will be studied?  

Exam Board Eduqas GCSE Media Studies 

Where might Media Studies take me?

  • Courses in Media, Communications and Cultural Studies. 
  • A career in TV and film production, advertising, journalism, interactive media, and digital marketing, technical production, special effects, web design and post-production. 
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